How did you? I remember after I got my first paycheck ever I looked at all of the anime DVDs that there out on animenetwork. This series stood out to me because of the weird name, and the box art was like wtf to me. Luckily I chose a good series and didn't end up choosing a bad one. This is the same way how I found Gasaraki, and it ended up being a good series too (haven't seen it all though ;_; ).
This is a serious question though, as that I'd never expect that so many people had seen this series and that AB would actually have a forum (we don't even have pokemon here!

). I'll be really surprised if this series selled well.